Arena

Arena  Performance Meets Passion in Every Stroke

Our Story

Arena is a globally recognised swimwear and water sports brand born from a deep understanding of how the body moves in water. Founded in 1973 by sports visionary Horst Dassler  inspired by the legendary swimming performances at the 1972 Olympic Games  Arena has spent decades designing technically advanced swimwear, gear, and accessories that help swimmers of all levels perform at their best.

Innovation & Design

With innovation at its core, Arena crafts products that feel like a second skin, engineered for comfort, durability, and performance  whether you’re training hard, racing fast, hitting open water, or enjoying a casual swim. From cutting‑edge competition suits to essential training gear and stylish water‑ready accessories, every Arena piece combines Italian design heritage with world‑class performance.

Trusted Worldwide

Trusted by elite athletes and swim lovers around the world, Arena continues to push the boundaries of swimwear technology empowering you to feel confident, look great, and make every moment in the water count.